Content marketing

Offer your customers meaningful and valuable information on your website. With content marketing, you convert your website visitors into sales opportunities and customers who are committed to your company.

Convert your new website visitors into sales opportunities.
Raise customer loyalty by producing extra value.
Offer better customer service and raise customer satisfaction.
Create spokesmen who act as promotors for your brand.

We offer content marketing with measurable results.

Process

Setting goals and tracking

In co-operation with our customer, we define concrete goals and indicators of content marketing. We actively track how the set goals are fulfilled and make required adjustments to ensure positive results.

Identifying customer’s needs

By identifying the needs of your customers, we are able to produce them valuable information that helps them to solve their problem and you to reach your goals.

Creating a content strategy

By creating a publishing plan, we make sure that your customers find the appropriate content to suit their needs in each step of purchasing and customer relationship process.

Regular content production

Publishing calendar guides you with regular and goal-oriented content production. Regular and active content production helps you to stabilize the visitor flow of your channel.

Encouragement

Guide the visitors and direct them to desired marketing content. Encourage your customers to take actions that help you to meet your marketing and sales goals.

References

Toimelias and The Finnish Ski Area Association (SHKY) have done cooperation since November 2011. Toimelias has been responsible for the whole Russian marketing of SHKY.

Content marketing is the key in raising awareness of Finnish skiing resorts in Russia. SHKY has collaborated with Toimelias already for three seasons. Cooperation has been successful and painless.

Anne Larilahti, managing director, The Finnish Ski Area Association

Setting goals and tracking

Identifying customer’s needs

Creating a content strategy

Regular content production

Encouragement

Interested?