Blog

Is shopping tourism in Finland flagging?

Recently there has been a heated discussion about the decreasing number of Russian shoppers coming to Finland and their flagging willingness to purchase. The economic slowdown in Russia, weakened Russian ruble and the Ukrainian events have been considered as the factors having a negative impact on Russian consumers and their purchasing behavior in Finland. Thus, one important issue is under the question: is it still worth doing marketing in Russia?
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Should your company integrate Russian payment methods?

Nowadays 30 million of Russians make Internet purchases on a regular basis. Every year the amount of online sales increases by almost 30 %. In 2013, online payments have made up 10 billion euros in Russia. The biggest part of the payments is made by cash, meaning that customers pay only after the product has been delivered.
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Why is e-commerce facing problems?

Nowadays the growing potential of Russian e-commerce is brought up for discussion in Finland. Many companies from different business fields have launched their online sales practices towards the Russian market. In spite of the promising outlook, e-commerce has not undergone the growth to the full extent. That is the reason why many firms often feel deep anxiety about this issue.
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The main shortcoming of e-business in Russia

Finnish companies have discovered the growing potential of Russian consumers and realized how beneficial this can be for them. In Finland many big shopping malls have been built in order to attract Russian tourists. Therefore, companies are truly interested in electronic marketing channels in Russia and customer service in Russian, both online and in the traditional stores. However, one issue of these current development efforts has been forgotten. Companies do not make use of the largest-growing sector of the Russian market: e-commerce.
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Is it challenging to make a profit online?

Communication and marketing area lives in the breach. A number of traditional medias are struggling with the profitability issue. Customers and businesses have moved much further in electronic channels. However, you should know how to work with these electronic channels right.
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